A brand in layers
A strong identity starts with purpose. Logo, colors and applications are the layers that make that purpose visible.
Service 05
Design and Branding in Rio Claro
Logo, colors, typography and brand guidelines so your business looks consistent everywhere and is recognized at a glance.
Sound familiar?
A brand that keeps changing doesn't stick.
- Every piece I put out looks different.
- My logo looks amateur next to my competitors'.
- My business grew, but the brand got left behind.
A strong identity is repetition with purpose: the same colors, the same typefaces and the same way of speaking wherever customers find you.
What's included
What your identity includes
- 01
Logo
Your brand's signature, with a primary version, a symbol and versions for light and dark backgrounds.
- 02
Color palette
Colors chosen for your audience and to set you apart from competitors.
- 03
Typography
The typefaces that give your brand its visual voice.
- 04
Brand guidelines
A simple guide to applying the brand correctly anywhere.
- 05
Applications
Social media, business cards, storefront and everyday materials.
- 06
Ready-to-use files
Everything organized for digital use and for print.
In practice
How a brand stays in people's minds
The examples below use Sartori's own identity and illustrations of our method.
A palette with purpose
Sartori itself uses a short palette, repeated everywhere. That repetition is what makes a brand recognizable at a glance.
The same brand everywhere
When the post, the card and the storefront speak the same visual language, customers recognize you before reading your name.
How it works
How your identity comes to life
- 01
Immersion
We learn your brand's story, audience and competitors.
- 02
Concept
We define the central idea the identity will communicate.
- 03
Creation
We design the logo, colors and typography.
- 04
Refinement
You give feedback and we refine until it's right.
- 05
Delivery
Guidelines and files ready to use.
FAQ
Design and Branding FAQ
Still have a question? Ask us on WhatsApp.
Yes. You can do just the logo or a full identity. In our conversation we'll suggest the path that makes the most sense.
Yes. You follow the concept, give feedback on the proposals and approve before delivery.
Yes. The identity is delivered with files for digital use and for print.
Yes. Sometimes the right move is to modernize what already exists, without losing the recognition you've already earned.
Let's talk
Shall we design your brand's signature?
Tell us your business's story. That's where we start.
A dedicated team in Rio Claro, more than five years serving local businesses and a reply the same business day.
360 Marketing
Sartori's other services
The same people handle every front, so what you start here works with the rest of your marketing.
Service 01
Social Media
Planning, posts, Reels and stories, published consistently and approved before going live.
Explore the service Service 02Video Production
Scripting, 4K filming and editing of Reels, brand films and ads.
Explore the service Service 03Paid Ads
Instagram, Facebook, Google and TikTok ads with a clear goal and a monthly report.
Explore the service Service 04Website Design
Fast websites, built for mobile and for leading visitors into a conversation.
Explore the service Service 06SEO
Your website, copy and Google profile organized so the people searching can find you.
Explore the service Service 07Automations
Repetitive daily tasks done on their own, from WhatsApp to the spreadsheet.
Explore the service